Apple TV's latest film Eternity has become an early hit, maintaining the #1 spot on Apple's movie charts for a full week after its Valentine's Day release. The romantic comedy starring Elizabeth Olsen, Miles Teller, and Callum Turner quickly displaced F1: The Movie, Apple's previous top performer, and shows no signs of slowing down.

This success marks another win for Apple's growing film strategy, which has seen several successful launches in recent months. The streaming service's ability to produce and distribute theatrical-quality content directly to viewers has proven increasingly effective, with Eternity demonstrating strong staying power beyond its initial weekend release window.

Apple has an impressive slate of films planned for 2026, including the April 10 release Outcome starring Keanu Reeves, Cameron Diaz, and Jonah Hill. Additional titles feature big-name stars like Ryan Reynolds, Chris Pratt, and John Cena across various genres from pickleball comedy to action thrillers. With this robust lineup and the momentum from Eternity's success, Apple appears positioned to build on its growing reputation as a serious player in the streaming film market.