Apple TV has set a world record with an ambitious drone marketing spectacle for Monarch: Legacy of Monsters season 2. The streaming giant deployed 3,000 drones that soared 500 feet above Los Angeles, creating massive aerial representations of Godzilla, Kong, and other monsters from the sci-fi series.

The drone show marks Apple TV's most ambitious marketing effort since last year's Lumon workstation stunt at Grand Central Terminal for Severance season 2. That elaborate promotion featured actors Adam Scott and Britt Lower appearing in character at the fake office space. The new drone spectacle brought stars Kurt Russell and Wyatt Russell to the event, continuing Apple's trend of high-profile promotional campaigns for its original content.

Monarch: Legacy of Monsters season 2 premieres this Friday, February 27, with weekly episodes running through May 1. The show joins Apple TV's growing slate of high-budget originals as the service continues competing in the crowded streaming market at $12.99 per month. Apple's willingness to invest in record-breaking promotional events demonstrates the company's commitment to making its streaming service a major player in entertainment.