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Apple TV 4K at $299: Why Few Should Buy It

9to5Mac •
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Zac Hall of 9to5Mac called Home View one of the best ways to spend $299 on an Apple device, and the Apple TV 4K one of the worst. Almost nobody thinks anyone should buy the latter at that price, though things could have been worse.

The 4th-gen Apple TV 4K has launched at a $299 price, only slightly less on Amazon. Buyers get some new features, including built-in microphones, an upgraded remote, and support for surround sound with the HomePod mini 2. Still, the tech world consensus is that almost nobody should buy this model, especially since Siri AI support is available on 2nd- and 3rd-generation boxes. You can buy entire large-screen TVs for less.

Tech journalist Glenn Fleishman compiled a chart showing the price increase is well above inflation when upgrading from nearly every previous model. That holds from the 2nd-generation Apple TV, which sold for $99, through to the 3rd-generation Apple TV 4K, which launched at $129.

The same chart shows the situation could have been much worse. The very first Apple TV went on sale at $299 in 2007. Adjusted for inflation, that equals $491 today.

Source: 9to5Mac · Summarized by HeadlinesBriefing