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Apple Smart Glasses Secrecy Revealed Through Jobs Callback

9to5Mac •
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During a recent Wall Street Journal interview, Tim Cook responded evasively when asked about Apple's plans for smart glasses, using the phrase "You can't have a ship that leaks from the top." This subtle remark caught the attention of tech observers familiar with Apple history, as Cook appeared to be making a callback to his predecessor's approach to product secrecy.

The phrase carries particular significance as Steve Jobs used identical wording in a 2007 interview with Walt Mossberg and Kara Swisher. Jobs admitted the saying referred to his younger self, who apparently had less restraint about revealing future products. Jobs explained the "editing function" of deciding what features belong on Apple devices versus what should remain secret.

Cook's response reveals how Apple maintains its legendary secrecy culture under current leadership. The company's approach to product development continues to balance innovation with restraint, suggesting that any potential smart glasses remain firmly in the research and development phase rather than imminent release. This historical reference demonstrates how Apple's core values persist despite leadership changes.