Apple reopened its Sainte-Catherine store today, moving into a revived historic building in downtown Montreal. The new location more than doubles the footprint of the previous store, reflecting Apple's strategy of expanding its retail presence in key urban markets while preserving local architectural heritage.

The company maintained the building's original structure and façade, using local stone and copperwork. Accessibility improvements include varied seating heights and wider routes. This move follows Apple's established pattern of adapting classic buildings for modern retail, blending its design ethos with the city's historic character.

To mark the occasion, Montreal illustrator Catherine Potvin led live iPad art demos, creating custom bag illustrations. The store aims to serve as a community destination, reinforcing Apple's nearly 20-year presence in Montreal and its commitment to integrating into local creative scenes.