Apple recently lifted prices on a range of Macs and iPads, with the MacBook Pro climbing $300 and the Air adding $200. Amazon’s listings lag behind, still showing older prices and Prime Day cuts.

Consumer shoppers can snag the MacBook Neo at $590 on Amazon, well below the new $699 retail price. Similar gaps appear across the M5 Pro and M5 Max lines, where Amazon prices trail by hundreds of dollars.

The delay means buyers who act now may secure substantial savings before Amazon aligns with Apple’s new MSRP. Once Amazon updates its catalog, the price advantage will narrow, making current deals time‑sensitive.

For anyone eyeing a new Mac or iPad, the window of opportunity closes quickly as Amazon plans to raise prices to match Apple’s latest figures.