Apple raised prices quickly after Tim Cook warned. Within a week new pricing took effect. Increases large both percent and dollar. Apple TV 4K saw 55% jump, Mac Studio base model added $500. Even low‑priced MacBook Neo wasn’t spared. Only a handful of accessories avoided hikes, leaving most of the lineup noticeably pricier.

Apple blamed memory and component cost spikes driven by data‑center demand. The company admitted the hikes would be unpopular but said it is “working tirelessly to find solutions,” hinting the changes might be temporary until the memory shortage eases and RAM pricing normalizes. Supply chain analysts note that component shortages have already delayed shipments, compounding consumer frustration.

Analysts suggest Apple will run a profit‑vs‑volume model; if higher margins outweigh lost sales, the new pricing could become the norm. The poll asks readers whether they expect a rollback once component costs fall or a permanent shift. Either outcome forces buyers to budget more aggressively for Apple’s premium ecosystem. Retailers have already adjusted their pricing tables accordingly.