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Apple Mac Memory Price Hike 2026

9to5Mac •
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Memory prices across the computing industry have skyrocketed, with some components quadrupling in cost due to AI datacenter demand. This supply crunch raises a key question for Apple: will the company adjust its memory upgrade pricing for upcoming Mac releases?

Apple is expected to launch new M5 Pro and M5 Max MacBook Pro models soon. While the company hasn't signaled a price change, it typically aligns adjustments with new product rollouts. However, Apple's existing memory pricing already includes high profit margins, which may provide a buffer against immediate increases.

Industry analysis projects memory prices could rise another 55% by Q1 2026. If that occurs, Apple's current pricing structure for M6 Macs might become unsustainable. Supply agreements with TSMC could be strained as AI companies like Nvidia command more spending power, potentially affecting component availability for future Apple devices.