Apple has spotlighted four short films created using the iPhone 17 Pro Max as part of its MAMI Mumbai Film Festival collaboration. The Shot on iPhone program showcases how filmmakers leveraged the device’s ProRes RAW, Cinematic Mode, and 8x optical zoom to craft visually striking narratives. Shreela Agarwal’s *11.11* utilized ProRes RAW to enhance low-light scenes, while Ritesh Sharma’s *She Sells Seashells* relied on Cinematic Mode for immersive audio-visual depth.

Robin Joy’s *Pathanam* emphasized Action Mode for dynamic handheld shots, and Dhritisree Sarkar’s *Kathar Katha* employed Apple Log 2 and 200mm zoom to capture intimate emotional details. Apple’s ecosystem, including MacBook Pro with M5 and iPad Pro, supported post-production workflows, underscoring the iPhone’s role as a versatile filmmaking tool. This initiative reinforces the iPhone 17 Pro Max’s appeal to professionals and hobbyists alike, blending consumer tech with cinematic innovation.