Apple pushes hard on discounts this week, slashing the 42mm Apple Watch Series 11 to $299 and the GPS + Cell model to $369 with a $130 cut. The 15‑inch M5 MacBook Air drops $200 to $1,099, the lowest price seen yet.

Amazon and Woot also offer iPhone 17 Pro Max units at $1,300 and $1,500 for 512 GB and 1 TB respectively, a $249 reduction from retail. Accessories see extra $5‑$10 savings, with Thunderbolt 5 cables reaching $41.99 after a promo code.

These price swings come after WWDC buzz and AirPods Pro 3 markdowns, signaling Apple’s push to clear inventory before Prime Day. Consumers gain substantial savings on flagship gear, while the company tightens margins on high‑end models.

The discounts underscore Apple’s strategy to stay competitive in a market where price sensitivity rises as newer hardware cycles accelerate.