New Apple Card users can earn 5% cash back on groceries for the first six months, up from the usual 1-2%, but only through April 13th. This targeted promotion, previously unavailable publicly, offers up to $500 in bonus cash back. The offer applies to both the titanium card and Apple Pay transactions. While the $500 cap means the 5% rate effectively applies to less spending if using the physical card, the significant boost is still valuable for new cardholders within the limited timeframe.

This promotion arrives alongside Apple Card's ongoing transition from Goldman Sachs to JPMorgan Chase, which will be seamless for existing users. The grocery offer adds to Apple Card's existing benefits: 1% cash back on titanium card purchases, 2% with Apple Pay, and 3% at Apple and select partners like Walgreens and Uber. The Walgreens/Duane Reade bonus remains active through May 20th. The April 13th deadline creates urgency for new sign-ups before the offer expires.

The boosted grocery cash back represents a notable incentive for Apple Card adoption, particularly for frequent grocery shoppers. It underscores Apple's strategy to enhance its financial services offering through targeted promotions, leveraging its ecosystem to attract and retain users within its broader financial services platform.