West Michigan businessman Denny Ellens, whose family purchased the Hudsonville Ice Cream brand in 2003, has died at age 70. Ellens ran the company as CEO until 2023 while remaining on the board. The unexpected death of the company's long-time leader marks a significant transition for the beloved Michigan ice cream maker. Hudsonville Ice Cream was founded in 1926 and moved its operations to Holland, Michigan, under Ellens' stewardship. His passing leaves a void in the community and the business world.

Ellens' family described his death as unexpected in a statement honoring his life. He was married to Eileen Ellens, sister of former U.S. Education Secretary Betsy DeVos. The family emphasized Ellens' commitment to building a business grounded in integrity, quality, and service to others. Current CEO Tina Floyd praised Ellens as an 'incredible visionary leader' whose impact would be felt for generations. The company's future leadership structure remains unclear following Ellens' departure from the CEO role.

The death of Denny Ellens represents a pivotal moment for Hudsonville Ice Cream, a brand synonymous with West Michigan. His legacy as a community pillar and business leader will shape the company's direction The loss underscores the importance of strong succession planning in family-owned businesses. Hudsonville Ice Cream will need to navigate this transition while maintaining the quality and community connection Ellens championed.

Quick Fact: Hudsonville Ice Cream was founded in 1926.