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Winnebago trims revenue forecast as towable RV demand stalls

Wall Street Journal US Business •
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Winnebago Industries posted third‑quarter profit of $14.5 million, or 51 cents a share, down from $17.6 million and 62 cents a share a year earlier. The results prompted a revenue revision to $2.65‑$2.75 billion for the full year, cutting the March range of $2.8‑$3.0 billion. CEO Michael Happe cited a stalling towable‑RV market as a drag and warned inventory turnover could slow further if consumer sentiment does not rebound.

Dealers are tightening orders and inventories amid high fuel prices, geopolitical tension and waning consumer confidence, Happe said. While overall motorhome sales and margins have improved, demand for higher‑priced towable units remains muted, with rivals increasing promotions. The segment’s price sensitivity also forces dealers to prioritize lower‑margin models. Adjusted earnings now target $1.65‑$2.00 a share, versus the earlier $2.10‑$2.80 guidance.

The downgrade signals pressure on an industry that relies on discretionary spending. Investors will watch inventory levels and any shift in fuel costs that could revive demand for premium towables. With revenue now bracketed below $2.8 billion, Winnebago must tighten its cost base to protect profitability in a sluggish market. The firm plans to streamline production and explore partnerships to offset the revenue gap.