Tesla is winding down production of the Cybertruck, its stainless-steel electric pickup that debuted with massive hype in 2019. CEO Elon Musk called it the company’s 'best product ever,' but the vehicle became a polarizing symbol of his right-wing politics and failed to capture mass-market demand. Production will end next year to make way for the self-driving Cybercab.
Despite bold claims of outperforming a Porsche 911 and surviving gunfire, the Cybertruck faced production delays, design flaws—like shattered windows at its reveal—and declining EV demand. Sales reached just 73,000 units since late 2023, paling in comparison to Ford’s F-Series, which sold that many in a single month. SpaceX bought $131 million worth of Cybertrucks for fleet use.
The discontinuation marks Tesla’s pivot from traditional vehicles to autonomous robotics and AI-driven transport.
Source: Wall Street Journal US Business · Summarized by HeadlinesBriefing