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Swiss Watch Exports Rise Despite Gulf Tensions

Wall Street Journal US Business •
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Swiss watch exports posted a modest gain in February, offering a glimmer of hope for the luxury sector after a challenging period. The uptick comes as geopolitical tensions in the Persian Gulf threaten to disrupt the industry's recovery trajectory. February's positive data suggests some resilience in demand for high-end timepieces despite broader economic uncertainties.

The Swiss watch industry has faced significant headwinds in recent years, including the pandemic's impact on travel retail and changing consumer preferences. Luxury goods makers have been counting on a rebound in 2025, with many companies reporting strong order books and improved sentiment among retailers. The February export increase, while welcome, represents only a small step toward full recovery.

However, the potential for prolonged conflict in the Persian Gulf casts a shadow over these gains. The luxury sector remains highly sensitive to global economic conditions and geopolitical instability, with wealthy consumers often reducing discretionary spending during periods of uncertainty. Industry analysts suggest that sustained tensions could derail the recovery momentum that Swiss watchmakers have been working to rebuild.