Retail media rivals are hosting an upfront-style event to court ad buyers, signaling the growing importance of retail media networks in the advertising landscape. This move mirrors traditional TV upfronts, where networks sell ad inventory in advance, but applies the model to digital retail platforms. The event highlights intensifying competition among retailers to capture advertising dollars from brands seeking to reach consumers at the point of purchase.

In related consumer goods news, mac and cheese is getting a healthier makeover as Barilla invests in Goodles, a brand focused on better-for-you pasta options. The partnership reflects shifting consumer preferences toward nutritious comfort foods and Barilla's strategy to expand its portfolio in the better-for-you category.