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Ranch Dressing: The Unlikely World Cup Winner

Wall Street Journal US Business •
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The World Cup, the world's most-watched sporting event, unexpectedly crowned an American champion: ranch dressing. Once a niche condiment, Hidden Valley Ranch became a phenomenon among visiting fans during the tournament held in America.

Originating in Alaska and popularized at a California dude ranch, ranch dressing's journey to global recognition was cemented by its unexpected embrace during the World Cup. Despite the high stakes of the final match between Spain and Argentina, the true culinary victor was already clear.

This creamy, tangy, and herby dressing, a staple in American cuisine, transcended its origins, becoming a symbol of American food culture for international visitors. Its widespread popularity during the World Cup signifies a unique cultural crossover, with the dressing being enjoyed on diverse foods by fans from around the globe.