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Meta Drops Usage Goals as Zuckerberg Testifies

Wall Street Journal US Business •
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Meta CEO Mark Zuckerberg testified in a California trial that the company no longer sets goals for user time spent on its platforms. This marks a significant shift in Meta's approach to user engagement metrics, which have long been central to the company's strategy.

Zuckerberg's testimony came amid ongoing scrutiny of Meta's practices regarding underage users and platform addiction. The company has faced multiple lawsuits and regulatory investigations over concerns that its platforms, including Facebook and Instagram, may be harmful to young users' mental health and well-being.

The decision to abandon usage goals represents a departure from Meta's previous focus on maximizing user engagement. This change could signal a broader industry shift away from engagement-driven metrics, particularly as social media companies face increasing pressure to address concerns about screen time and its effects on users, especially younger audiences.