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Luxury CEO's Bold Moves at Kering

Wall Street Journal US Business •
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Luca de Meo's appointment as CEO of Kering six months ago has sent ripples through the luxury industry. The former Renault executive is implementing dramatic changes at the Gucci parent company, challenging traditional approaches to luxury craftsmanship and production. His unconventional background in the automotive sector brings fresh perspectives to an industry steeped in heritage.

During a recent visit to a Pomellato workshop outside Milan, de Meo questioned centuries-old techniques, asking why artisans weren't using modern laser technology for intricate metalwork. This moment encapsulates his broader strategy of modernizing operations while preserving the prestige of Kering's luxury brands. The industry is watching closely as de Meo attempts to revitalize Gucci's creative direction and operational efficiency.

De Meo's leadership marks a significant shift for Kering, which has struggled with Gucci's recent performance. His automotive background suggests a focus on efficiency and innovation that could reshape how luxury goods are produced and marketed. Whether this outsider approach can succeed in the conservative luxury world remains to be seen, but the stakes are high for one of the industry's most prominent conglomerates.