Doris Fisher, co‑founder of Gap Inc., passed away in San Francisco on Saturday at age 94, a spokesperson confirmed. Together with her husband Don, she opened a modest Ocean Avenue shop in 1969 that sold blue jeans and record albums. Their vision grew into a $16 billion global apparel brand that reshaped casual fashion across the United States and set a template for fast‑fashion retailers.

Fisher steered merchandise for nearly four decades, shaping the store’s layout, sizing system and the decision to launch Gap’s own clothing line in 1972. Her influence extended to corporate governance, where she served as a director and later honorary director, safeguarding the brand’s ethical standards. The couple’s philanthropy—most notably a $250 million gift to SFMOMA—mirrored their modest personal lifestyles and championed fair‑labor practices throughout the supply chain.

Under the Fishers, Gap expanded into Baby Gap, Gap Kids and the acquisition of Banana Republic, while Millard Drexler’s 1983 arrival birthed Old Navy and propelled the stock to new highs. Though later years saw volatility and Drexler’s 2002 exit, Fisher remained a respected voice among employees and board members. Her legacy endures in the brand’s DNA, its ongoing charitable programs, including scholarships for under‑served students nationwide.