The Federal Communications Commission is attempting to modernize by moving to scrap its antiquated nationwide broadcast ownership cap. This regulatory shift aims to help save broadcast TV in an increasingly digital landscape. The current cap, codified by Congress in 1996, originally limited household reach to 35%, a figure raised to 39% in 2004.

Chairman Brendan Carr argues that these arbitrary limits are out of step with today's diverse and competitive media market. The existing cap places broadcasters at a distinct disadvantage compared to cable networks, streamers, and Big Tech companies.

Unlike traditional broadcasters, national programmers can now reach 100% of relevant markets through direct-to-consumer distribution or virtual cable deals. As social media, Netflix, and podcasts continue to grow, the FCC's move toward modernization seeks to address the disparity between traditional airwaves and digital content.