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Daunt Tightens Barnes & Noble Ahead of IPO

Wall Street Journal US Business •
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James Daunt, CEO of the British book‑store chain that owns Barnes & Noble, has tightened the firm’s balance sheet with a sharp focus on cost control. In early 2020 he cut 5,000 jobs as pandemic‑driven closures hit stores across the U.S. The move left the company with a leaner operation and a clearer path toward a possible IPO.

More recently, Daunt made every corporate employee reapply for their role, then trimmed the office workforce by a few dozen. The strategy signals a pivot toward a more agile culture and signals investors that the company is preparing for a public listing. The restructuring also positions the firm to better compete against digital rivals.

These moves underscore the urgency for traditional retailers to cut overhead and streamline operations as consumer habits shift online. For investors, the cost reductions could translate into higher margins and a more attractive valuation if the IPO proceeds. The next step will be to see how the company balances growth plans with the disciplined cost base it has built.

The cost‑cutting spree also reflects a broader trend among brick‑and‑mortar chains that are grappling with declining foot traffic. By shrinking its fixed‑cost footprint, Barnes & Noble can invest more in e‑commerce infrastructure and exclusive content deals, potentially boosting online sales and strengthening its competitive position against Amazon and other digital platforms.