A New Glenn rocket exploded during testing at Blue Origin's launch facility near Cape Canaveral, Fla. on Thursday night, creating a massive fireball visible from miles away. The incident occurred as engineers prepared the heavy-lift vehicle for an upcoming mission, dealing another blow to Jeff Bezos' space venture.

Bezos confirmed all personnel were safe and accounted for, posting on social media that the company would rebuild after what he called a "very rough day." Space Force officials, who oversee the property, reported no injuries or fatalities while emergency crews secured the site.

The explosion marks a significant setback for Blue Origin's rocket development program, which has faced repeated delays and technical challenges. New Glenn represents the company's bid to compete with SpaceX's Starship in the heavy-lift launch market, crucial for lucrative government lunar contracts and commercial satellite deployments.

This incident raises questions about the timeline for New Glenn's first orbital flight and could intensify pressure on Blue Origin as competitors maintain their launch schedules. The company has invested billions in developing the rocket, which is designed to carry large payloads to orbit and beyond.