Stellantis will implement "minimum advertised pricing" next month, joining General Motors, Mazda, Toyota, Kia, and Hyundai in setting a floor for the lowest price dealers can advertise. The rule aims to prevent deceptively low advertised prices that later increase at the dealership, but it also means buyers cannot easily compare the best available deals online. Many Jeep-Ram dealers support the new Stellantis policy.

As more manufacturers adopt these restrictions, consumers must contact dealerships directly to learn the actual transaction price, making the car-buying process less transparent despite the stated goal of consumer protection.