Before becoming a founding father, Benjamin Franklin built a printing empire in Colonial America. His print shops produced some of the era's most successful publications, establishing him as an early media mogul who understood the power of reaching everyday citizens with practical wisdom.

Franklin leveraged his publishing platform to teach business fundamentals to neighbors in America's emerging commercial republic. Through Poor Richard's Almanack, his newspaper, and autobiography, he shared advice that shaped early American commerce. The almanac became a bestselling vehicle for disseminating practical financial guidance.

Many of these maxims survive in cultural memory, but countless others have faded from modern business discourse. The Wall Street Journal's quiz invites readers to rediscover forgotten wisdom from one of America's first entrepreneurial educators. Some spelling and punctuation have been updated for contemporary readers.

Franklin's blend of practical advice and broad distribution offers a lesson for today's business leaders: lasting influence comes from making complex ideas accessible to ordinary people. His approach to business education through popular media remains remarkably relevant.