Amazon is doubling down on AI-driven commerce with its own suite of shopping agents, effectively sidestepping third-party tools that once helped consumers navigate online retail. The move underscores the tech giant's ambition to control the entire customer journey from discovery to purchase.
Meanwhile, an Italian insurer has secured a 20-year naming-rights deal that analysts say ranks among the most lucrative in sports history, highlighting how brands are increasingly investing in long-term partnerships for maximum visibility and return.
Source: Wall Street Journal US Business · Summarized by HeadlinesBriefing