Fortune journalist Nick Lichtenberg has become a pioneer in AI-assisted reporting, generating over 600 stories in just six months using automated tools. This output far exceeds the annual total of many of his colleagues. His method involves uploading press releases and analyst notes into AI platforms, prompting article generation that he then edits for publication.

While this approach boosts efficiency, it raises questions about AI's expanding role in journalism beyond research into actual story creation. 20% of Fortune's web traffic in late 2025 came from these AI-assisted stories, demonstrating significant reader engagement with the technology-driven content.