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Adidas Boosts Sales Forecast, Names New CFO

Wall Street Journal US Business •
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Adidas announced that Harm Ohlmeyer will step down as CFO at year‑end after nearly thirty years with the company.

The German sportswear group has raised its whole‑year constant‑currency revenue outlook to between 9% and 10%, up from a previous high‑single‑digit forecast. Operating profit is expected to reach around 2.3 billion euros (≈$2.64 billion), versus the 2.06 billion euros reported for 2025.

In Q2, net sales hit 6.74 billion euros. Excluding currency movements, sales rose 14%, topping the 13% increase analysts had anticipated.

These upgrades reflect a strong first‑half performance and position Adidas to meet its revised targets amid a competitive market.