Reformation, the eco‑friendly apparel brand founded in 2009, just sold shares on the NYSE. The company, with $500 million in annual sales, priced its IPO at $15 a share, valuing it at roughly $886 million.

The brand’s success hinges on a small‑batch production model. New styles are produced in limited quantities and tested twice a week online and once a week in stores. Popular items are restocked quickly, with half of products delivered in 60 days or less and reorders arriving in as little targeted 30 days—far faster than typical retailer lead times.

Reformation’s rapid turnaround is powered by its Los Angeles factory, which quickly turns over bestsellers while maintaining sustainability. The company’s loyal following of young women keeps demand high, and its innovative tech‑driven approach—right down to the dressing rooms—continues to set it apart.