A 100-year-old company is working to recreate a lost neon color, as the traditional craft of neon sign-making slowly fades. Watch how neon signs that once lighted up cities are slowly going away as remaining artisans fight to keep the tradition alive. The company’s efforts highlight the challenges of preserving this unique form of artistry in the modern era.

Neon signs, once iconic fixtures of urban landscapes, are disappearing due to the rise of cheaper LED alternatives and a shortage of skilled craftspeople. The lost color, a vivid shade no longer produced, holds historical significance for sign enthusiasts. The company is collaborating with veteran glass benders to reverse-engineer the original formula.

This revival is part of a broader movement to safeguard neon heritage. Artisans must master delicate techniques, including gas mixing and tube bending, to replicate the exact hue. The project could inspire other historic preservation efforts as cities rediscover the charm of mid-century signage.

While the future of neon remains uncertain, the dedication of this firm and its partners keeps a lost craft alive for new generations to appreciate.