Muslim-owned businesses across New York City are preparing for Eid al-Fitr, marking the end of Ramadan with increased inventory and extended hours. From Balady Halal Foods in Bay Ridge to Fhatimah's Obsession in Harlem, merchants report surge in customers seeking traditional attire, delicacies, and grooming services ahead of the March 20 celebration. Many business owners emphasize their role in helping Muslims feel their best after a month of fasting.

The holiday creates significant economic opportunities, with some businesses seeing multiple days of extended operations. Barbers like Muftawu Fuseini work 23-hour shifts, while designer Fatou Drammah's Eid collection sold out in just an hour. Newer entrepreneurs like bakery owners Ali Zaman and Mohamed Ghiasi introduce special holiday items such as Afghan cardamom cream rolls to attract customers during this peak season.

These businesses serve as cultural anchors while adapting to changing demographics. As MD Titumir Alom notes, they're "making a business, but at the same time, we are holding our roots." The preparations demonstrate how cultural holidays drive economic activity while preserving traditions in America's diverse urban landscape.