A billboard in Los Angeles has drawn crowds for an unusual sight: a man living inside a tiny, fully furnished living room built into a 30-foot structure. Netflix placed an actor inside the billboard at the intersection of Sunset Boulevard and Selma Avenue to promote its new sci-fi horror The Last House, starring Greta Lee and Wagner Moura.

Directed by Louis Leterrier and available now, the movie follows a family of four who are suddenly sealed in their home and forced to work together to survive against dwindling resources and a mysterious threat. The man, who began his billboard sleepover Thursday, is expected to remain through Saturday, interacting with spectators via a whiteboard and responding to questions with messages like "Spectacular" and "no" when asked about sleep.

The promotional stunt has left online viewers baffled, with comments like "You don’t see this every day" and "Marketing team worked overtime on this one." While the room reportedly has air conditioning for comfort during the Southern California heat wave, details about bathroom access and food remain unclear.