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Box adds AI-driven roles, plans 3,000 staff

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Box, the Redwood City‑based cloud‑storage firm, is expanding its workforce as AI fuels demand for specialist talent. CEO Aaron Levie told investors the company has created 13 new job types—including AI architect, AI solutions manager and AI platform leader—to help customers adopt generative tools. Rather than trimming staff, Box projects more than 3,000 employees by early 2027, up from 2,900 this year.

The senior director of AI, data and integration role, coordinates internal systems so staff can leverage AI efficiently. New titles such as forward‑deployed engineer and AI business automation engineer aim to support clients lacking technical depth. While peers like Meta and Coinbase cut jobs citing AI, Box’s hires reflect a strategy to monetize AI features and capture higher‑margin contracts.

Box’s AI‑infused workflow tools have already boosted quarterly revenue 11% year‑over‑year, the fastest growth since 2022, and helped win contracts with firms such as Morgan Stanley and federal agencies. Levie argues customers will keep buying third‑party software for security and reliability, cementing the need for dedicated AI specialists. The hiring surge demonstrates one path for tech firms to offset industry‑wide headcount reductions.