Jeff Bezos is in early discussions to raise $100 billion for an investment fund that would operate alongside his new artificial intelligence start-up, Project Prometheus. The fund, which would be among the world's largest, is being discussed with investors in the Middle East and Asia, according to sources familiar with the talks.

Project Prometheus, co-founded by Bezos and former Google researcher Vik Bajaj, is developing AI technology to improve engineering and manufacturing across multiple sectors including computing and aerospace. The start-up has already raised $6.2 billion from Bezos and others. The investment fund would target companies that could benefit from Prometheus's AI technology under development.

This move positions Bezos alongside SoftBank's Vision Fund as one of the few investors managing funds of this magnitude. The initiative reflects Bezos's belief that AI will transform every company's quality and productivity. With David Limp, former Amazon executive now leading Blue Origin, on the board, the fund could also benefit Bezos's existing investments while advancing AI applications in physical tasks from robotics to drug design.