Ayat, a Palestinian restaurant chain with nine existing locations, launched its newest venture, Hinds Hall, near Columbia University. Owners Abdul Elenani and Ayat Masoud chose the name to commemorate Hind Rajab, a 5-year-old killed in Gaza, and to honor the university's pro-Palestinian demonstrators who previously renamed a campus building after her. The move deliberately connects dining with sociopolitical commentary.

The restaurant, the first serving Palestinian cuisine in Morningside Heights, serves as a cultural embassy, according to Masoud. Elenani confirmed he secured the blessing of Hind’s mother for the naming and plans a free community dinner that will function as a fundraiser for the family. This business choice follows previous establishment vandalism and online review attacks faced by the owners.

While the restaurant name nods to the contentious Hamilton Hall occupation, Elenani insists the focus is on peaceful cultural advocacy, not property damage endorsement. He previously hosted a large public Shabbat dinner following the October 7 attacks, demonstrating a pattern of community outreach. Patrons are explicitly voting with their dollars for businesses reflecting their moral compass.

Hinds Hall is strategically leveraging controversy for visibility and community support, drawing steady business since its March 28 opening. The menu cover itself juxtaposes “Share the Love” with “Down With the Occupation,” signaling a clear business alignment with humanitarian causes, though specific donation percentages remain undisclosed.