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NYTimes tops 13 million subs, profit jumps 27 percent

New York Times Business •
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The New York Times Company announced it has crossed the 13 million subscriber mark, a milestone that lifts its digital base beyond prior expectations. In the latest quarter the newsroom generated $117.9 million in adjusted operating profit, a 27.2 percent jump from a year earlier, on total revenue of $712.2 million. The subscriber surge helped the firm beat analysts' forecasts and underlines the resilience of its paywall model.

Growth stems from aggressive digital‑only pricing and a push into audio and newsletters, strategies championed by CEO Meredith Kopit Levien. The company now targets 15 million subscribers by the close of 2027, a goal that would cement its position as the largest U.S. newspaper by circulation and could boost its market valuation. The push has also attracted younger, mobile‑first audiences.

Investors greeted the results with a modest share‑price uptick, reflecting confidence that subscription momentum can offset declining print ad revenues. With profit margins expanding and the subscriber base on a clear upward trajectory, the Times is poised to leverage its scale for stronger bargaining power with advertisers and content partners. The expanded base improves cash flow, letting the firm fund investigative journalism.