Coca-Cola recently unveiled a new "global visual identity system," its latest rebrand, which is set to roll out in over 200 markets. The company stated the refresh aims to clarify and standardize its core aesthetics, including its iconic red-and-white design and font.

However, many fans and social media users have quickly pointed out a striking resemblance between Coca-Cola's new typeface and the font used by the Marlboro cigarette brand. This has led to widespread online trolling and criticism, with some users joking about "fridge cigarettes" and others expressing concern.

Beyond the aesthetic comparisons, some consumers are worried the rebrand might make it harder to distinguish between different Coca-Cola products, such as Coke Zero and regular Coke, at a glance. This change has raised particular concern for individuals managing health conditions like diabetes, who rely on clear product identification.