After setbacks from Brexit and the pandemic, Northampton’s heritage shoemakers are seeing a surge in demand from younger global buyers seeking quality, crafted footwear. Crockett & Jones, a family-run brand since 1879, reports growing interest in smart-casual styles like Derbys and penny loafers, particularly from Japan and urban professionals returning to offices. Managing director Jonathan Jones notes a shift away from sneakers toward durable, elegant shoes, giving British makers an edge over fashion-focused Italian competitors.
Retailers like Bowhill & Elliott in Norwich have seen sales more than double since 2019, driven by younger consumers valuing craftsmanship and longevity. The trend signals a revival for traditional UK shoemaking, anchored in quality and heritage, as new generations embrace timeless style over fast fashion.
Source: Financial Times Companies · Summarized by HeadlinesBriefing