Yahoo, backed by Apollo Global Management, seeks to attract younger users by positioning its heritage as a trustworthy internet pioneer. CEO [PERSON_NAME] described the brand as the internet's "OG," arguing that familiarity builds trust amid eroding confidence in newer tech groups. The company plans a full rollout later this year of an AI-powered "answer engine" called Scout, which will combine Yahoo's three decades of search history and proprietary content with open web data.

Unlike rivals, Yahoo will not license its content to train rival AI models, instead drawing on its own archive. Alongside AI products, Yahoo launched [ADDRESS], a retail investment platform combining market data and news. The company, once valued at over $125 billion in 2000, aims to return to growth by leveraging its established audience and proprietary data to differentiate its AI offerings in a market dominated by larger rivals.