InterContinental Hotels, owner of the Holiday Inn chain, forecasts that the upcoming World Cup will reverse the decline in US tourism that has plagued their American operations. The hospitality giant sees the global sporting event as a crucial catalyst to attract international visitors back to the United States after years of declining foreign arrivals.

The company's US business has struggled as Trump's strident foreign policies created an unwelcoming climate for international tourists. This policy-driven downturn has directly impacted InterContinental's performance in the American market, with reduced visitor numbers affecting occupancy rates and revenue across their hotel portfolio.

Hospitality industry observers note that while World Cup offers a temporary boost, long-term recovery depends on improved diplomatic relations and tourism-friendly policies. For now, InterContinental must balance short-term event-driven gains with the need for sustainable growth strategies in a challenging international climate.