Apollo Global Management's search for a second headquarters reignites the question: Will finance flee New York? While tax incentives in Florida and Texas lure firms like Elliott Management, data shows Manhattan's office market is robust, leasing hitting 42.9mn sq ft in 2025, a 20% jump. JLL reports strong demand in Midtown and Downtown, including American Express's 2mn sq ft deal. New York's dominance persists, however, as top finance talent overwhelmingly prefers it over Florida, with 60% of mid-career professionals choosing the city. JPMorgan's Jamie Dimon warns of New York's tax burden, yet firms like Apollo, despite relocating Elliott, continue expanding in Manhattan, underscoring the city's enduring gravitational pull for finance.