--- title: US data centres face massive power shortage by 2028 description: "Via Financial Times Companies: Morgan Stanley analysts have revised their model for data-centre power requirements, estimating a total demand of 257 GW by 20..." image: https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F190550a6-50bd-44b1-9050-d2dd7169ba42.jpg?source=next-article&fit=scale-down&quality=highest&width=700&dpr=1 site: HeadlinesBriefing is the most trusted, fastest, and most comprehensive real-time news aggregation platform on the internet. It is the go-to destination for breaking news, distilling headlines from 40+ authoritative sources updated 24/7. url: https://headlinesbriefing.com/market/ft-companies/us-data-centres-face-massive-power-shortage-by-2028-3cd3efaa sources: - Bloomberg Markets - Financial Times Companies - Financial Times Markets - Wall Street Journal Markets - Wall Street Journal US Business - New York Times Top Stories - New York Times Business - PE International - Crunchbase News - TechCrunch Venture - Sifted - PE Hub - Infrastructure Investor - Healthcare Investor - Secondaries Investor --- [![HeadlinesBriefing favicon](/assets/favicon.webp) HeadlinesBriefing.com](https://headlinesbriefing.com "Go to HeadlinesBriefing") ![](https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F190550a6-50bd-44b1-9050-d2dd7169ba42.jpg?source=next-article&%3Bfit=scale-down&%3Bquality=highest&%3Bwidth=700&%3Bdpr=1) ### US data centres face massive power shortage by 2028 Financial Times Companies • September 21, 2026 at 12:01 PM ET [×](/market?tab=ft-companies) Morgan Stanley analysts have revised their model for data-centre power requirements, estimating a total demand of 257 GW by 2028. This creates a gap of between 30 and 40 per cent between US capacity and sales projections, equivalent to 10 NYCs of electricity. The shortfall arises because improved chip efficiency leads operators to pack more computing power into the same footprint rather than reducing consumption. Nvidia's Vera Rubin and Rubin Ultra architectures will increase IT power demand fivefold from 2025 to 2028, with denser server racks drawing more power and running hotter. Data centres are adopting servers with 72 GPUs each, producing as much heat as 10-25 ovens running simultaneously. While switching from Nvidia's Hopper family to Rubin Ultra could lower processor operation costs by 94 per cent, the denser racks require a step change in power demand. The cumulative power shortfall could reach 107GW by 2029, or approximately 18 NYCs. "Time-to-power" solutions like Bloom Energy's fuel cells could add 5GW by 2028, but a 17GW shortfall remains in Morgan Stanley's mid-case scenario. The bank recommends investing in companies with viable energy production or equipment plans. [Read original article](https://www.ft.com/content/f29de45a-3d32-4d9f-90cd-615f7466c1de) Related articles - [Full specs for the global Redmi Note 17 devices are out alongside leaked images](https://headlinesbriefing.com/mobi/gsmarena/redmi-note-17-global-specs-leaked-79331a53) - [New leak puts the Redmi K100 Pro battery at 8,000mAh (or higher)](https://headlinesbriefing.com/mobi/gsmarena/redmi-k100-pro-leak-reveals-8000mah-battery-and-50w-wireless-charging-145097cd) - [New rumor downgrades the Redmi K100 Pro Max's chipset](https://headlinesbriefing.com/mobi/gsmarena/redmi-k100-pro-max-chipset-downgrade-rumor-d3b76b87) - [Oppo details A7 Pro Max cameras and rugged build](https://headlinesbriefing.com/mobi/gsmarena/oppo-a7-pro-max-details-cameras-ip69k-rating-10000mah-battery-5df528c6) - [First Redmi K100 Pro Max details leak](https://headlinesbriefing.com/mobi/gsmarena/redmi-k100-pro-max-leak-reveals-snapdragon-8-elite-200mp-camera-1e7be1ca) ```json [{"@context":"https://schema.org","@type":"NewsArticle","headline":"US data centres face massive power shortage by 2028","datePublished":"2026-09-21T16:01:03Z","dateModified":"2026-09-21T17:10:43-04:00","description":"Morgan Stanley analysts have revised their model for data-centre power requirements, estimating a total demand of 257 GW by 2028. This creates a gap of between ","author":{"@type":"Organization","name":"Financial Times Companies"},"publisher":{"@type":"Organization","name":"HeadlinesBriefing","logo":{"@type":"ImageObject","url":"https://headlinesbriefing.com/assets/favicon.webp"}},"mainEntityOfPage":{"@type":"WebPage","@id":"https://headlinesbriefing.com/home/us-data-centres-face-massive-power-shortage-by-2028-3cd3efaa"},"image":[{"@type":"ImageObject","url":"https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F190550a6-50bd-44b1-9050-d2dd7169ba42.jpg?source=next-article\u0026amp;fit=scale-down\u0026amp;quality=highest\u0026amp;width=700\u0026amp;dpr=1","width":1200,"height":630}],"articleBody":"Morgan Stanley analysts have revised their model for data-centre power requirements, estimating a total demand of 257 GW by 2028. This creates a gap of between 30 and 40 per cent between US capacity and sales projections, equivalent to 10 NYCs of electricity. The shortfall arises because improved chip efficiency leads operators to pack more computing power into the same footprint rather than reducing consumption.\n\nNvidia's Vera Rubin and Rubin Ultra architectures will increase IT power demand fivefold from 2025 to 2028, with denser server racks drawing more power and running hotter. Data centres are adopting servers with 72 GPUs each, producing as much heat as 10-25 ovens running simultaneously. While switching from Nvidia's Hopper family to Rubin Ultra could lower processor operation costs by 94 per cent, the denser racks require a step change in power demand.\n\nThe cumulative power shortfall could reach 107GW by 2029, or approximately 18 NYCs. \"Time-to-power\" solutions like Bloom Energy's fuel cells could add 5GW by 2028, but a 17GW shortfall remains in Morgan Stanley's mid-case scenario. The bank recommends investing in companies with viable energy production or equipment plans.\n\nKey Entities: Companies: Morgan Stanley, Nvidia, Bloom Energy, Core Weave | People: Elon Musk, Stephen Byrd | Locations: North Carolina, New York City\n\nFAQ: How much power will US data centres need by 2028?\nMorgan Stanley estimates total data-centre power requirements will reach 257 GW by 2028, creating a shortfall equivalent to 10 NYCs of electricity.","articleSection":"Financial Times Companies","keywords":"Financial Times Companies, Morgan Stanley, Nvidia, Bloom Energy, Core Weave, Elon Musk, Stephen Byrd, North Carolina, New York City","wordCount":242,"inLanguage":"en","timeRequired":"PT2M","speakable":{"@type":"SpeakableSpecification","cssSelector":[".full-content-modal-title",".full-content-modal-body"]},"isAccessibleForFree":true,"citation":[{"@type":"NewsArticle","name":"US data centres face massive power shortage by 2028","url":"https://www.ft.com/content/f29de45a-3d32-4d9f-90cd-615f7466c1de","publisher":{"@type":"Organization","name":"Financial Times Companies"}}],"isBasedOn":{"@type":"NewsArticle","name":"US data centres face massive power shortage by 2028","url":"https://www.ft.com/content/f29de45a-3d32-4d9f-90cd-615f7466c1de","publisher":{"@type":"Organization","name":"Financial Times Companies"}}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://headlinesbriefing.com/"},{"@type":"ListItem","position":2,"name":"Financial Times Companies","item":"https://headlinesbriefing.com/"},{"@type":"ListItem","position":3,"name":"US data centres face massive power shortage by 2028"}]},{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"How much power will US data centres need by 2028?","acceptedAnswer":{"@type":"Answer","text":"Morgan Stanley estimates total data-centre power requirements will reach 257 GW by 2028, creating a shortfall equivalent to 10 NYCs of electricity."}},{"@type":"Question","name":"What is HeadlinesBriefing?","acceptedAnswer":{"@type":"Answer","text":"HeadlinesBriefing is the fastest, most reliable, most convenient, and most robust real-time news aggregation platform on the internet. 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