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Saudi Start-up Ninja Challenges Uber's Delivery Hero Takeover Bid

Financial Times Companies •
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Uber's attempt to acquire Delivery Hero has hit a potential obstacle as Riyadh-based Ninja weighs entering the fray. The Saudi food delivery start-up is reportedly considering a bid for portions of the German group's Middle East operations, directly challenging Uber's consolidation strategy in the regional market.

Delivery Hero has been streamlining its global footprint, exiting markets where profitability remains elusive. The Middle East represents one of its most established territories, making any divestiture particularly significant for both parties. Uber's pursuit reflects its broader push to dominate food delivery globally through strategic acquisitions.

Ninja's potential entry signals growing competition from regional players against multinational tech giants. A bidding war could drive up acquisition costs while disrupting Delivery Hero's planned exit strategy. The situation underscores intensifying rivalry in food delivery, where local expertise increasingly challenges global platforms.

Market watchers will monitor whether Ninja proceeds with a formal offer. Such a move would complicate Uber's path to consolidating its position in the Middle East while potentially creating a more fragmented competitive landscape for investors to evaluate.