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Oaktree's Private Credit Strategy vs. Ares, Blue Owl

Financial Times Companies •
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Howard Marks' Oaktree Capital has taken a markedly different path from rivals like Ares Management and Blue Owl in the private credit boom. While Ares reached a $60bn market cap and Blue Owl topped $40bn, Oaktree's valuation remained modest, going public in 2012 at $6.5bn before Brookfield acquired it in stages for $7.7bn in 2019 and $11.5bn last September.

This divergence reflects Oaktree's artisanal approach versus the aggressive scaling pursued by competitors. Ares now manages $600bn in assets, Blue Owl $300bn, and Apollo nearly $1tn, while Oaktree grew from $75bn at IPO to $225bn today under Brookfield. Marks emphasized prioritizing client outcomes over growth, describing Oaktree as "craftspeople" rather than assembly-line operators.

As market valuations of listed private credit managers decline amid loan loss concerns, Oaktree's philosophy appears prescient. While rivals expanded rapidly into loan origination for leveraged companies, Oaktree maintained focus on its core strengths: buying existing bonds and pioneering distressed debt investing. Marks noted that when market stress reveals prudent credit decisions, Oaktree's distressed debt arm will be positioned to capitalize on opportunities, though its parent Brookfield's $1tn scale means it's not immune to industry-wide pressures.