Spencer Rascoff, CEO of Match Group, has made winning over women his top priority as he attempts to reverse Tinder's declining fortunes. The dating app giant, which accounts for 54% of Match's revenue, has seen monthly active users fall from 65.4 million in 2021 to 50.5 million last year. Rascoff, who took charge of Tinder last July, aims to achieve user growth stability by the end of 2026.

Women represent a critical gap in Tinder's user base, with Sensor Tower estimating that about 75% of users are male. The app faces broader challenges including 'dating fatigue' and competition from Hinge, which has positioned itself as a platform for serious relationships. Tinder's operating income fell from $955.5 million to $832.6 million between 2023 and 2025, while Hinge's operating income grew to $166.3 million.

Rascoff has implemented sweeping changes including new features like double dates and video calls, leadership overhauls, and increased investment in user acquisition. Tinder has pledged $60 million in user givebacks this year, up from $15 million in 2025, while advertising spend has risen to $230 million. The board has granted Rascoff leeway to prioritize innovation over immediate financial returns, betting that improved user experience will eventually translate to shareholder value.