Lloyds Banking Group aims to slash technology costs by £1.5bn annually by 2028 and position itself as the UK's largest fintech by aggressively selling anonymized customer data and automating governance checks. The overhaul, dubbed 'Technology Strategy 3.0', will see the closure of 862 internal apps and the shutdown of 15 data centers, shifting operations to cloud-based software. £1.5bn in savings are targeted for this year alone, building on £1.5bn already delivered from 2021 to 2025. This pivot towards commercializing data represents a significant expansion of the bank's current practice of anonymizing and selling customer information to third parties, aiming to create new revenue streams beyond traditional banking services. £58.1bn market cap highlights the scale of the challenge against competitors like Revolut, valued at $75bn.