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How Japan's Quality Course Shaped Apple's Billion-Dollar Legacy

Financial Times Companies •
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A little-known management course taught in postwar Japan profoundly shaped Steve Jobs' obsession with quality, a trait central to Apple's enduring success. The W. Edwards Deming-influenced course, emphasizing statistical process control and continuous improvement, became foundational for Jobs' philosophy.

This focus on meticulous craftsmanship and user experience, cultivated decades ago, directly contributed to Apple's ability to command premium prices and build a loyal customer base. Today, Apple's market capitalization routinely exceeds $2.5 trillion, a testament to the long-term value of its quality-driven approach.