Eric Ries, author of *The Lean Startup*, argues that corporate governance and short‑term pressures turn visionary firms into mediocre ones. In his latest book, *Incorruptible*, he calls the forces that pull companies toward quarterly earnings a “gravity” that everyone obeys.

Ries cites the Long‑Term Stock Exchange, the first new U.S. exchange since Nasdaq, as a proof‑point. Despite pressure from hedge funds and banks, the LTSE team rebuilt the platform and now seeks to end quarterly reporting. He points to Patagonia, Costco, Novo Nordisk and the John Lewis Partnership as examples that defy conventional best practices.

The book’s thesis suggests that abolishing proxy‑advisor ratings and independent‑director dominance could free firms from extraction‑centric politics. By redefining profit as human flourishing, Ries hopes to spark a shift toward mission‑driven governance. The move could reshape how investors measure success and compel companies to prioritize long‑term value over quarterly gains.