Around 90 per cent of UK business travellers still sit in economy, the latest figures show, despite frequent pitches for upgrades. In North America, 57 per cent of corporate policies permit business‑class fares on long hauls, while 64 per cent allow premium‑economy, a class now entrenched in many travel programs. The reality leaves most executives cramped on the main cabin.

United has rolled out a “Relaxed Row” on long‑haul routes, converting three economy seats into a couch‑like layout. Lufthansa and ANA already offer similar configurations. Air New Zealand is taking the concept further with its Skynest – a six‑bunk pod on 17‑hour New York‑Auckland services, priced at $495 for a four‑hour slot. Travelers gain the chance to lie flat without paying business‑class rates.

Budget carrier easyJet plans to fit new seats with two extra inches of legroom from 2028, promising a 20‑per‑cent weight reduction that trims fuel burn. Meanwhile, Air New Zealand and United are refreshing business cabins – premier luxe doors and dual‑use ottomans – to protect higher‑margin segments. Economy upgrades therefore become another revenue stream, giving cost‑conscious firms a modest comfort upgrade without altering corporate travel policies.