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Brazil's 'Dubai' Balneário Camboriú: Luxury Real Estate Boom

Financial Times Companies •
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Balneário Camboriú has emerged as Brazil's most expensive real estate market, earning comparisons to Dubai for its sky-high property prices and towering skyscrapers. The coastal city now boasts some of South America's tallest residential towers, transforming its skyline into a vertical metropolis.

Located in Santa Catarina state, Balneário Camboriú has seen property values surge as developers race to build luxury high-rises along its beachfront. The city's transformation from a quiet fishing village to a vertical playground for Brazil's wealthy has been dramatic. Real estate agents report that prime apartments in these new towers command prices that rival major global cities.

Yet despite the construction boom and premium pricing, Balneário Camboriú faces a critical challenge: attracting overseas buyers. The article questions whether the city can successfully market itself to international investors beyond Brazil's borders. With its unique blend of beachfront location and urban density, the city represents an ambitious experiment in creating a luxury real estate destination in South America.